A Little Lift

Theresa Delaney came to ENC with a powerful concept wrapped in paper — a card deck ready to spark real change. The idea was solid, but it needed structure, a name, and a standout identity to carry it forward.

We started with the name. "A Little Lift" captured the brand's essence: small, heart-forward actions with big ripple effects. We wrote messaging to match — clear, kind, and impact-driven — then built a full brand system as energetic and approachable as the actions it promotes. A groovy, hand-cut wordmark. A joyful palette of honey mustard, apricot, tangerine, orchid, and forest green. Colors curated to move people, not just sit still.

We translated the brand across packaging, a photo campaign, a new landing page, and custom social assets — giving A Little Lift every tool it needed to go from passion project to movement-in-the-making. What started as a box of cards is now a bold, human-first brand redefining what change looks like. Not perfection. Just action, taken together, one step at a time.