Handsy

Hot off the ENC Lab presses. The space where we experiment, sharpen our creative edge, and create brands purely for the love of the craft, we are proud to introduce: Handsy!

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Sushi culture has become strangely overcomplicated. Long waits, over-designed menus, delicate plating .. somewhere along the way the experience started to feel more like theater than food. But when you strip sushi back to its most essential form, you realize it's already perfect. So we asked: what would sushi look like if it just loosened up a little?

Handsy was our answer: a modern hand roll bar concept born in the ENC Lab that doesn't play by the rules. We built the full brand from the ground up: name, tone, visual identity, and menu. The voice is playful and unapologetic. The palette is rich and tactile, pulled straight from the ingredients: inky purples, salmon orange, ocean blues, and clean rice whites. Textures nod to fish skin, lacquer surfaces, rice grains, and water. Even the logo carries attitude: stretching vertically like a roll in motion.

The menu reads like a personality: The Big Dill Toro, Tan Lines, High Tides, Truffle Shuffle, Dirty Hands. Copy moves as fast as the rolls — "Get a little Handsy," "We roll different," "Come with your hands clean." Handsy became a perfect ENC Labs project because it captures something we believe deeply: great brands don't try to be everything. They focus on one thing and execute it obsessively well.

For Handsy, that thing is the hand roll.

Raw.

Rolled.

Ready when you are.