Homeroom
Picture This.
Four poses. A few seconds. One photo strip you'll probably keep forever.
Meet HOMEROOM, a nostalgic photo booth experience bringing the magic of analog photography to Gilbert, Arizona. Built around the belief that some moments deserve more than a spot in your camera roll, HOMEROOM is creating a place for friends, families, first dates, and complete strangers to make memories the old-fashioned way. With five distinctly different photo booth concepts, a whole lot of personality, and a healthy appreciation for the imperfect, the experience is designed to make you feel like a kid again.
The founder came to ENC with a big vision: take something wonderfully familiar and give it an entirely new home. Our job was to build a brand that felt like it had been around forever, while making sure there was nothing quite like it.
Everybody's Invited.
HOMEROOM had the makings of a destination, but the opportunity was bigger than putting five photo booths under one roof. Through brand strategy and positioning, we helped define what would make people visit, bring their friends, and come back for another round. We leaned into the universal appeal of nostalgia, finding common ground between teenagers discovering analog photography for the first time and adults who still have photo strips tucked into old wallets and dresser drawers. The strategy established HOMEROOM as an inclusive, experience-driven brand where the real attraction is the feeling you leave with. Because the best kind of brand loyalty starts when someone says, "You have to come with me next time."
Class Is in Session. Kind Of.
With a name like HOMEROOM, we had plenty to play with, and we weren't about to waste a good opportunity for a little wordplay. Our brand messaging strategy brought together the familiarity of school-day nostalgia with a clever, welcoming personality that never takes itself too seriously. We developed a verbal direction rooted in belonging, curiosity, and the joy of being together, giving the brand a voice that could speak to everyone without sounding like it was trying to sit at the cool kids' table. From playful school-inspired language to memorable phrases like "The Good Old Days. Currently." and "Yours to Keep," the messaging gives HOMEROOM a personality that extends far beyond the photo booth. A little mischievous, a little sentimental, and exactly the kind of thing you'd want on a bumper sticker.
A Little Old School with a lot of Personality.
The creative challenge was to capture the feeling of another era without turning HOMEROOM into a costume party for the 1990s. Our branding approach brought together nostalgic references, contemporary graphic design, and a visual identity that feels familiar even if you've never seen it before. We explored the personalities of five distinct photo booth experiences, from the colorful, gem-studded world of The Social Butterfly to the velvet-draped romance of The Old Soul, the dreamy softness of The Daydreamer, the yearbook-inspired Most Likely To, and the expressive energy of The Creative. Each concept came with its own color palette, materials, textures, and environmental design details, creating opportunities for discovery throughout the space. Together, the brand identity and experiential design direction give HOMEROOM a cohesive world with enough character to make every booth feel like its own little adventure.
Meet at HOMEROOM. Wear It Everywhere.
A brand this nostalgic practically begs for merchandise, especially when the visual identity already feels like something you'd find on your favorite vintage tee. We extended HOMEROOM's branding into custom merchandise design, developing graphic treatments for T-shirts and hats that borrow from school spirit, old yearbooks, and the kind of keepsakes you never quite get around to throwing away. Think off-white tees with oversized illustrated graphics, varsity-inspired lettering, a playful mascot, and pops of HOMEROOM blue. We paired those statement pieces with more understated logo treatments, creating options for people who want to make a little noise and those who prefer to keep things classic. The result is branded merchandise designed to feel like something you'd pick up because you love it, with the HOMEROOM name becoming part of the appeal.