Lylo Swimclub

Tucked inside the vibrant Rise Uptown Hotel, Lylo Swim Club was ready to turn the page. Shifting from Japanese-Hawaiian fusion to Sonoran-inspired flavors, the concept had a new culinary direction and a laid-back desert energy that the existing brand hadn't caught up to yet.

We came in for a creative refresh that could capture where Lylo was headed. We reimagined their color palette, introduced custom desert-inspired illustrations, and designed a menu that felt as bold and flavorful as the dishes themselves. Every detail was built to reflect the new direction with personality and cohesion.

From signage and step-and-repeats to in-room postcards and summer event collateral, every touchpoint told the story of a brand in motion. Lylo's new look doesn't just serve poolside vibes. It plates up personality, Sonoran style.