Sophias

Sophia's was always meant to be more than a place to eat. It's a corner of Thomas Road where rhythm and ritual meet. When this Phoenix brunch concept came to ENC, they needed more than a logo. They needed a full restaurant brand identity that could live on the walls, the cups, and the culture of the space.

We started with the story, crafting a brand narrative and foundational messaging that positioned Sophia's as an everyday indulgence: fast, but never rushed. From there, we built the visual identity to match, a balance of architectural elegance and approachable warmth, pulling cues from the Beadle Building next door and the menu's seasonal, thoughtful energy. We worked closely with the owners and the architect to ensure the brand lived seamlessly in the space, from the green marble counter to the fluted walls.

Every detail was considered down to the uniforms, matchbooks, t-shirts, and illustrations. The result is a brand that doesn't just tell you what Sophia's is. It makes you feel it the second you step inside. Sophia's isn't precious. It's just right. A little surprising. A lot satisfying. Strategy, story, and design working in harmony to create the kind of place you'll want to come back to tomorrow.