The Foundry

ENC's relationship with The Foundry goes way back. What started as a little clean-up on aisle branding quickly revealed something bigger: a bold, community-driven fitness brand that had outgrown its visual identity and needed a foundation strong enough to grow with it.

We defined their color palette, logo suite, and type kit, creating an identity that was bold but approachable and built to stretch. Then we turned up the heat. Clear, high-impact messaging rolled out across a billboard campaign that put The Foundry's fire on full display across the Phoenix valley.

Next came merch: a capsule collection channeling vintage 80s and 90s athletic energy with bold fonts, crop tops, and your new favorite hat. Now we're gearing up for the next big move, a full website overhaul to bring the experience full circle. The Foundry keeps growing. We'll keep showing up.