After more than a decade of setting the standard in luxury bridal and event makeup, Makiaj was ready for its next chapter. Led by the ever-elegant Pooja and her team, the Scottsdale-based studio wanted a refined rebrand that honored their legacy while stepping fully into the next era of beauty.
ENC partnered with the Makiaj team to completely reimagine the visual language of the brand. We developed a new logo family, fresh typography system, and an elevated color palette that felt as chic as a signature red lip. From there, we translated that essence into custom brand photography and video content, an intentional website redesign, and a coordinated social media launch to reintroduce the brand to the world.
We also supported the team with packaging and collateral for their in-house product line, ensuring every touchpoint felt as polished as the artistry itself. Makiaj's legacy was always in the work. Now the brand lives up to every brushstroke.