Off Duty Rituals

When Priscilla Perez landed a Lululemon grant to bring her vision to life, ENC was the first call she made (at least we'd like to think so). The mission was clear: build a brand that could hold the weight of her energy, her purpose, and her people. A wellness pop-up experience rooted in movement, community, and soul needed an identity just as alive as the experience itself.

And so Off Duty Rituals was born. ENC crafted a full identity that felt just like the experience: vibrant, transformative, and deeply human. From messaging and visual direction to merchandise and cause-driven storytelling, every element was designed to turn self-care into celebration.

Every event, every post, every product is built to recharge the spirit and reinvest in something bigger. This isn't about checking out. It's about tuning in. Off Duty Rituals isn't just a wellness brand. It's a movement. And it's just getting started.