Take Up Space
When Priscilla Perez landed a Lululemon grant to bring her vision to life, ENC was the first call she made (at least we'd like to think so). The mission? Build a brand that could hold the weight of her energy, her purpose, and her people. And so, Off Duty Rituals was born. A wellness pop-up experience rooted in movement, community, and soul. ENC crafted a full identity that felt just like the experience itself: alive, vibrant, and transformative. From messaging and visual direction to merchandise and cause-driven storytelling, ODR is a brand that turns self-care into celebration. Every event, every post, every product is designed to recharge the spirit and reinvest in something bigger. This isn’t about checking out, it’s about tuning in. And this movement? It's just getting started.
