Teaspressa

Teaspressa came to us at a turning point. After a standout appearance on Shark Tank and a grant from the Tory Burch Foundation, founder Allison was ready to take her patented tea-brewed-like-coffee product into a new era. The hero product had proven itself. Now it needed a full-fledged lifestyle brand to match the momentum.

ENC partnered with Allison to completely reimagine Teaspressa from the ground up, starting with a bold, refreshed visual identity and rolling it out across every touchpoint. We rebuilt the website, developed brand and seasonal campaigns, created video content, and managed marketing across email, social, and ads.

From trade show materials to shoppable merch, custom packaging to retail design, we helped evolve Teaspressa into a brand that doesn't just stand out. It stays top of mind. The result is a brand that's not only memorable, but unmistakably itself.