We know. Pitch decks? Ugh. And we agree, most pitch decks feel like a slow scroll through someone else’s Google Drive. Too much copy. Too many slides. Not enough spark.
But a pitch deck that actually hits? Go on. It’s a vibe. A strategy. A story. And most importantly, it’s a yes magnet.
Here’s the ENC-approved recipe for a pitch deck that doesn’t just inform. It lands the project.
1. Story First, Slides Second
Start with the problem. Introduce the solution (that’s you, hi). Then paint the clearest, boldest picture of what’s possible.This is the heartbeat of your pitch, not the fancy animations or stacked credentials.
PROTIP: If you tell a story they see themselves in, the rest just clicks.
2. Design for Impact, Not Overload
Say it with us: One idea per slide.Use bold visuals. Crisp headlines. Clean layouts.Cut the fluff, kill the filler, and design every page with intention.
PROTIP: A scroll-stopping slide doesn’t have to shout. It just needs to land.
3. Know Their Pain Points Better Than They Do
Before they can ask, “But what about…?”You’ve already addressed it.Name their challenges. Speak to their internal dialogue. Make them feel seen.
PROTIP: Great pitch decks don’t just solve problems—they anticipate them.
4. Highlight Results, Not Just Features
You’re not selling pretty. You’re selling outcomes.Bring the receipts: stats, testimonials, before-and-afters.
PROTIP: Features tell, but results close.
5. End with a Mic-Drop Moment
Don’t fizzle out with a weak “Any questions?”Wrap with something memorable—a striking visual, a powerful quote, a big-picture vision of what their brand could become with you by their side.
PROTIP: Leave them thinking: We need this.
Bottom line?A pitch deck isn’t a document.It’s an experience.
Make it bold. Make it clear. Make it impossible to forget.
And if you’re ever wondering what to cut, just ask:
Is this moving the story forward—or just filling space?